Inspired by The Taste of Things — a film where cooking is an act of love, memory, and sensual connection — Pop-au-feu transforms the traditional, time-intensive dish Pot-au-feu into a modern experience that doesn’t sacrifice emotional depth or quality.


Insights

“Today’s affluent families long for meaningful meals, but lack the time to create them from scratch. They crave warmth and intimacy without compromise — a way to serve love, not just food.”

Brand Truth

Pop-au-feu delivers the slow-made feeling of a home-cooked Pot-au-feu, with the convenience of modern culinary craft — for those who don’t want to choose between time and tradition.

Problem Solved

Traditional French cooking like Pot-au-feu is beautiful but inaccessible in modern life. Pop-au-feu solves this by:

  • Pre-curating and pre-cooking premium ingredients

  • Offering flexible ready-to-cook or ready-to-serve formats

  • Evoking the sensory, cinematic joy of shared meals — without the prep time.


PACKAGING

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Brief
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Year
01/01/2025