Logo
With the choice of a wordmark logo, I have developed several ideas centered around the words Pot-au-Feu. The final direction led to selecting a handwritten logo, as it effectively conveys the emotional essence of the brand — love, warmth, and care.
Logo Variations
It feels personal, almost like a note from someone who cooked for you. It also nods to French culinary tradition and sets the brand apart in a market full of industrial, impersonal packaging. The “P” a short form of “Pop” was pulled out from the handwritten logo Pop - au - Feu. This Pot-au-feu logo was inspired by the curviness of the cocotte — the traditional pot used to cook Pot-au-feu. Its rounded, generous form is reflected in the softness of the type, giving the logo a warm, comforting feel.
Aesthetic
Complementing the wordmark is a square emblem that adds narrative and symbolic depth to the visual identity. At the center of this emblem is a scene referencing Dodin, the protagonist from The Taste of Things. After the passing of Eugénie, Dodin is overcome with grief and momentarily loses his passion for food, including pot-au-feu — a dish they often shared. Yet, through his mentorship of Pauline and his desire to pass on his culinary knowledge, he finds a renewed sense of purpose. This scene within the emblem captures both the sorrow of loss and the restorative power of cooking, encapsulating the emotional journey at the heart of the brand.
